IQ or EQ in online lead generation?

From econsultancy.com

Value based pricing is the new buzz term in online lead generation, but what does it take to sort your Rolls Royces from your Robin Reliants?

The infamous quote “Half my advertising is wasted, I just don’t know which half” may be a century old but it still applies today in the digital age.

However, in the world of online lead generation (OLG) where every lead can be tracked from creative used to generate the lead through to an end conversion not only can you determine which half is wasted, you can also measure the true value of the half that works.

Although many advertisers are attracted to lead generation because of the potential to measure every part of the process, the mistake they often make is to rely on gut feeling and instinct when planning their lead generation campaigns.

Read More