Special Treatment of Select Customers Isn’t Anything New
Just as companies have been treating wealthy customers, or customers who are more likely to spend more with preferential treatment, there’s no surprise that some companies plan to segment customers based by influence. As more consumer data appears in social media channels, relying on influence metrics like Twitter followers to blog readers will help companies identify those that can hurt or help the brand on a grander scale. As a result, companies naturally will seek a standard measurement for measuring influence.
Businesses are Relying on Easy-to-Understand Klout for Finding and Prioritizing the ‘Elite’
Klout, starting to integrate into many digital touchpoints. From hotels in Vegas offering special services to those with high scores, to a growing range of services that Klout is integrating with, and even politicians, the service is starting to grow. In fact, I just learned that social integration and curation vendor Echo is already helping some clients sort which content appears on the corporate website based on their Klout score, see their documentation to learn more. Just last week, we learned that Klout is starting to integrate their service right into Twitter.com using browser extensions.